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Straight Up™ Volumizing Peptide Mascara
Watch our clean beauty in action.
Naturally derived candelilla wax, carnauba wax, and non-GMO corn starch wraps around the lashes to deliver smudge-free, clump-free, and flake-free wear.
Originating from the Camellia Sinensis plant, this detoxifying and potent antioxidant helps to protect against free radicals.
Helps to strengthen, redensify, and nourish for healthier-looking, fortified lashes.
agree it adds lift to lashes*
agree lashes look lengthened*
agree it instantly adds dramatic volume to lashes*
agree it makes lash line look fuller*
Step into the artist chair from the comfort of your home with our personalized product recommendations.
Overall rating: 4.4354925 / 5 from 1837 reviews.
Straight Up™ Volumizing Peptide Mascara is praised for its clean, nourishing ingredients, easy application, and long-lasting effect. Customers appreciate its ability to enhance lash volume and length without clumping or flaking, and it provides a natural look with a deep black color that stays on without smudging.
Review topics: ["color","feels","packaging","problem","look","eyes","formula","scent","size","ingredients","volume","shipping","coverage","length","texture","price","irritation","beauty","consistency","mascara","results","quality","weight","lashes","shade","skin","thickness","brush","face","appearance"].
"I just can't say enough about this peptide mascara! It is THE BEST mascara I have used, and it's clean!! I've used drugstore to luxury mascara over the years, and I've been blown away by this one. I have dry eyes, and use eye drops often. This gives me great lashes with no smudging, smearing or flaking. I buy a travel size for when I travel, and keep a full size at home."
"I keep coming back to this mascara. It's in my top 3 rotation. It gives fuller lashes and doesn't clump on me. It also works for my sensitive eyes. My only 'issue' is that the brush is a bit too big and I sometimes get mascara on my eyelids if I'm not being careful."
"Did not give me red itchy eyes! It’s rare to find a mascara that doesn’t irritate my eyes. I am very please with how this mascara is so easy to apply. It opens and defines my eyes while not looking globbed on or clumpy! It’s easy to remove with my regular face wash. Love it!"
"The straight up mascara is a winner in my book. It’s the only mascara I’ve used since my first introduction several years back. I like that the formula smells like honey and not like chemicals. It’s a gentle formula that is easy to remove. The coverage is buildable and makes my lashes look naturally long and thick."
"This mascara is A M A Z I N G. The first time I used it, I wasn’t so sure about it. But by the 3rd use I really got the hang of how to apply it. I’m only used to water proof mascaras but I’ve gotten away from toxic mascaras so it took me a second to get use to the formula. It’s NON CLUMPY, dark, and you can easily layer it for a more dramatic effect. In love, will continue to buy"
"Sorry, the reviews seemed great but mine was nearly empty, literally nothing came out, it did not look like I had even used any mascara. I called, had to print a label ship it back wait another few weeks to get the new one and it is exactly the same. NO product even comes out! I pump and pump and swipe over my LONG lashes and there is no change at all. does not look like I even attempted to apply mascara! No color, no coating at all, Sorry I really do like many other RMS products but this was a HUGE waste of money!!"
"What I love most about RMS is that I can feel good about using their products. I love that they’re clean, thoughtfully formulated, and made with ingredients I feel comfortable putting on my skin. And on top of that, the products really perform. Like this mascara! Long lasting, doesn’t flake and clean! That combination is what keeps me coming back to RMS."
"This is one product from RMS that I just don’t love, so far. I know my age affects my lashes but I just can’t seem to get much from it. After applying, it just doesn’t make much difference. Maybe I just don’t have much lash left. I love everything I have purchased from RMS and one of the best things about her products is that they work so well on aging skin. I was so tired of seeing only young women in ads that were offering improvement for aging skin! She didn’t leave the older women, who still love using makeup, behind."
"PLEASE PLEASE PLEASE MAKE THIS IN BROWN!! Love this mascara so much, it’s one of my favorite I’ve ever used! Was wearing it one day when I went into Sephora and the makeup artist asked what I was wearing because my eye lashes looked so amazing! Only thing that doesn’t make this my everyday mascara is that it only comes in black. If you made this in a dark brown I’d be sold and would wear it everyday! Right now I just wear it for date nights/special occasions."
"I like rms because it is a clean product. However, the mascara is disappointing. There seems to be an inadequate amount of product in the tube, or perhaps the brush is designed for fuller lashes. Maybe offer with option for smaller brush."
